Objective was to remind people that an ice-cold pint of Strongbow is the perfect refreshment for a summer’s day.A site called The Most Refreshing Pint featured a huge and glistening pint of Strongbow, filled with a million digital sips and a host of prizes hidden within it. And how do you take a sip? You just hit the refresh button in the browser.The simplicity of the idea saw the first million sips go in three weeks, and the second within 10 days.