Film > FILM

MUSICAL CHAIRS

WIEDEN+KENNEDY, Amsterdam / NIKE / 2004

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

The spot focusses on the spirit of competitiveness within people. The commercial captures spontaneous games which draw out people's competitive nature in some unexpected environment. The entire audience and players at a Basketball game play musical chairs; eventually one player is left standing.

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