According to Brazilian researches, 70% of its gay population suffers some sort of discrimination. Every second day a homosexual is killed because of homophobia. Activists, NGOs, and politicians are trying to pass a law to criminalize homophobia and prejudice against sexual orientation.

Create a brand campaign against homophobia to be launched at the 13th Gay Parade of Rio de Janeiro, with 800.000 people. It should impact the public opinion deeply, spreading itself all over the country and abroad, through seminars, conferences and self-activism.

The identity spread itself out all over the country and abroad. We had 1.400.000 visits to the website.

The worldwide known rainbow flag was used to reveal boldly and instantly the violence against homosexuals. A new universal symbol created against homophobia in order to change behaviors and beliefs, engaging people despite any language barrier.