The objective was to vitalize the identity and equip NRK, the Norwegian Broadcasting Cooperation, with effective tools and systems for communicating, publishing and being identified in a complex media landscape.

NRK’s challenge is to stand out and stay relevant despite the fundamental changes due to the digital paradigm: globalization, new competition, emergence of social media, transition from linear publishing to streaming, and the audiences’ new preferences for consummation of content and information.

The solutions presented is facets of a concept that will be in continuous evolution. All channels, platforms and products in NRK’s vast portfolio will eventually be redesigned according to the principles from this concept.

NRK, the Norwegian Broadcasting Cooperation, is a state owned public broadcaster. It’s mandate is to fulfill democratic, social and cultural purposes; to safeguard freedom of speech, strengthen public dialogue, nurture Norwegian and Samì languages and culture, and reach out to all of Norway.

NRK employs the largest contingent of expertise within various fields of design in Norway. They are the true users of the tools we design. Close integration of designers from Anti and NRK, and NRK’s partner working on NRK TV (the streaming platform), Heydays, has catered for an exceptionally inclusive process, affecting the quality of the result.

A defining aspect of the project is the sheer scope of products, channels and services the design

program reaches over; publishing on its own and third parties’ channels; in-house and commissioned productions of audio, linear TV, streaming, texts, entertainment and journalism; internal and external communication; development and running its own platforms and production tools; market- and corporate communication.

The scope and the way the project was organized, actively involving a number of different design teams and departments from NRK itself, explain why it started in 2018 and ran until 2022 before it launched, and is still being implemented. Close integration and a common design philosophy, “Distinct, lively and empathetic”, gave direction and consistency to the joint effort of Anti and NRK’s own design resources.

The concept, “Meeting point activates”, refers to the interaction between NRK and its audience. It is the overall premise on which the design is based. Every identity marker is challenged; form, colour, typography, motion, audio and composition. Everything, except the iconic logo drawn in 1979. Its simple, yet expressive form is as relevant today as it was, it is also the best-known logo in Norway.

With the logo as a starting point, we set out to design new visual tools: brand system; colour program; a variable typeface; a static, animated and generative pattern; grids for digital and

physical applications; motionsystem. The tools are made to serve all design purposes, they are generic and flexible, and ready to take on tasks we don’t know yet.

A lot of weight was put on developing the typeface, NRK Sans, to infuse all levels of textual information a distinct visual voice.

Close integration and a common design philosophy, “Distinct, lively and empathetic”, gave direction and consistency to the joint effort of Anti and NRK’s own design resources.

The concept, “Meeting point activates”, refers to the interaction between NRK and its audience. It is the overall premise on which the design is based. Every identity marker is challenged; form, colour, typography, motion, audio and composition. Everything, except the iconic logo drawn in 1979. Its simple, yet expressive form is as relevant today as it was, it is also the best-known logo in Norway.

With the logo as a starting point, we set out to design new visual tools: brand system; colour program; a variable typeface; a static, animated and generative pattern; grids for digital and

physical applications; motionsystem. The tools are made to serve all design purposes, they are generic and flexible, and ready to take on tasks we don’t know yet.

– A consistent, recognizable visual language across all platforms, channels, products and services make sure consumers find the content they want and credit it to the rightful owner, NRK

– Common, shared visual tools and principles for everyone involved in production on behalf of NRK

– A design philosophy to guide the perpetual evolution of NRK's visual identity