A woman offers a bag of second hand children's clothing for sale. A man wants to purchase them, but asks her to deliver it to a remote city in Norway. The woman kindly declines, saying she can send them with the shipping-service "Ship it". The man is offended. He is not one to pay for something he can easily do himself!

This is the start of a long and winding journey through different landscapes in Norway. He overcomes great difficulties while simultaneously cursing the very idea of paying for shipping.

Exhausted he arrives at the woman's door. She reminds him that travelling has a cost of its own. And that he also saved loads of money buying second hand clothes in the first place.

The man is annoyed by this impenetrable rationality and leaves in an air balloon.

FINN.no is Norways largest website for second hand stuff.

Last year they launched "Ship it", simplifying second hand shopping and making it more similar to normal online shopping. You press a button, pay a price and get it delivered to your door.

This has been a success, although some people are reluctant to pay for shipping. They are used to visiting the sellers themselves. The concept of paying for something they normally did "for free" is hard to swallow.

The objective of this film is pointing out that "picking it up yourself" is far from free. Not only do you have to spend time, but also pay for transportation.

The film is only a month old, but has already scored very high among its target audience. 60% of respondents in our target group (30-39) say they like it "better than other commercials". The film has also done very well online, with hundreds of thousands of views for a 90 second commercial.

"Ship it" has had more than 700 000 transactions so far.

FINN.no scored a record hight 85% on a recent "brand perception" test by Mediacom.

People from western Norway are known to be stingy. Our main character has a western Norwegian dialect.