Film > TV / Cinema Film: Sectors
THE FOX
MORGENSTERN, Oslo / FINN.NO / 2023
Overview
Credits
Overview
Write a short summary of what happens in the film
A nervous woman is selling her car to The Stoned Fox. She worries. The fox does not look trustworthy. Fortunately, she has a used car warranty from FINN. So she dosent need to worry about him contacting her about problems with the car. They drive off together. (Its weird. We know.)
Background:
FINN.no is a classified site for selling used cars. The campaign was to launch their new "used car warranty". We tried to communicate the benefit: you can sell your car to anyone, without worrying about an aftermath of complaints and problems.
To showcase this, we wanted to cast someone as sly as possible. So we went for the most famous stuffed fox in the world. The Stoned Fox, meme of the year 2013.
The objective was simply to quickly establish that FINN now offers a Used car warranty.
Describe the Impact:
As the campaign went live just days ago, describing its impact is not possible.
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
As in many countries there are countless expressions about foxes and how clever/sly they are. In norway we say "Slu som en rev" which directly translates to "Sly as a fox".
More Entries from Retail in Film
24 items
Consumer Services / Business to Business
COWBOY
UBER EATS, MOTHER
Consumer Services / Business to Business
PARROT
UBER EATS, MOTHER
More Entries from MORGENSTERN
24 items
