Using famous moments from the past such as Adam and Eve in the garden of Eden, Moses parting the Red Sea and the sinking of the Titanic, the #phonesaregood campaign shows how smartphones and the apps they provide us can really help us out in life moments. The amusing scenes show how smartphones help us find a sentimental partner, allows us to spread the word, make us aware of hazardous journeys. They aren’t as bad as people sometimes paint them.

Instead of portraying smartphones as better or worse, three presents them as simply different and defends their place in society with these light humorous sketches

Driving the narrative, amplifying the humour and creating a voice for the network were the main focus. This was achieved by punctuating the key messages and creating a sound mix that tied the worlds together. By giving the right space to the dialogue and synching the energetic music track with the wormhole visual we pull the world’s together, injected humour and hit the key message points.