Film > Product & Service

PLAY60

O POSITIVE FILMS, New York / NFL / 2013

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

Star Quarterback Cam Newton encourages a young boy to follow his dream. Too bad his dream is to take Cam's job and become QB for the Carolina Panthers. The commercial supports the longstanding NFL PLAY 60 program - a national youth health and fitness program focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.

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24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 6: THAT'S IT FOR ME

Internet Film Series

THE BEAUTY INSIDE: EPISODE 6: THAT'S IT FOR ME

INTEL, PEREIRA & O'DELL

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 5: I'D LIKE TO SHOW YOU SOMETHING

Internet Film Series

THE BEAUTY INSIDE: EPISODE 5: I'D LIKE TO SHOW YOU SOMETHING

INTEL, PEREIRA & O'DELL

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 4: HELP WANTED

Internet Film Series

THE BEAUTY INSIDE: EPISODE 4: HELP WANTED

INTEL, PEREIRA & O'DELL

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT

Internet Film Series

THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT

INTEL, PEREIRA & O'DELL

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 2: LEAH

Internet Film Series

THE BEAUTY INSIDE: EPISODE 2: LEAH

INTEL, PEREIRA & O'DELL

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX

Internet Film Series

THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX

INTEL, PEREIRA & O'DELL

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Gold Cannes Lions
WHATEVER'S COMFORTABLE BEACH

Alcoholic Drinks

WHATEVER'S COMFORTABLE BEACH

SOUTHERN COMFORT, WIEDEN+KENNEDY

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Gold Cannes Lions
BEER CHASE

Alcoholic Drinks

BEER CHASE

CARLTON & UNITED BREWERIES, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
CAMERA SHY

Toiletries

CAMERA SHY

UNILEVER, OGILVY & MATHER LONDON

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Gold Cannes Lions
OFFROAD

Cars

OFFROAD

DAIMLER, BBDO GERMANY

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Gold Cannes Lions
PLAYIN' WITH MY FRIENDS

Retail Stores

PLAYIN' WITH MY FRIENDS

IKEA, MOTHER

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Gold Cannes Lions
MEET THE SUPERHUMANS

Publications & Media

MEET THE SUPERHUMANS

CHANNEL 4, 4creative

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Gold Cannes Lions
PIZZERIA

Commercial Public Services

PIZZERIA

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DINNER PARTY

Commercial Public Services

DINNER PARTY

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
FUNERAL

Commercial Public Services

FUNERAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Corporate Image

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Viral Film

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
SUSAN GLENN

Short Format Internet Film

SUSAN GLENN

UNILEVER, BBH NEW YORK

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Gold Cannes Lions
GOLDEN CHAINS

Interactive Film

GOLDEN CHAINS

ALB - SONY MUSIC ARISTA, CLM BBDO

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Silver Cannes Lions
BATTLE

Savoury Foods

BATTLE

CALIFORNIA MILK BOARD, GRUPO GALLEGOS

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Silver Cannes Lions
WEAVE YOUR MAGIC

Savoury Foods

WEAVE YOUR MAGIC

ARLA, WIEDEN+KENNEDY

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Silver Cannes Lions
WHISPER FIGHT

Sweet Foods & Snacks

WHISPER FIGHT

OREO, WIEDEN+KENNEDY

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Silver Cannes Lions
LIFE RAFT

Sweet Foods & Snacks

LIFE RAFT

OREO, WIEDEN+KENNEDY

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More Entries from O POSITIVE FILMS

24 items

Gold Cannes Lions
HAPPILY MARRIED - CURB YOUR ENTHUSIASM

Casting

HAPPILY MARRIED - CURB YOUR ENTHUSIASM

HBO, O POSITIVE FILMS

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Gold Cannes Lions
YOUR CHOICE - GIRLS

Casting

YOUR CHOICE - GIRLS

HBO, O POSITIVE FILMS

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Gold Cannes Lions
WHAT'S HE IN - GAME OF THRONES

Casting

WHAT'S HE IN - GAME OF THRONES

HBO, O POSITIVE FILMS

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Gold Cannes Lions
UNCONDITIONAL LOVE - GIRLS

Casting

UNCONDITIONAL LOVE - GIRLS

HBO, O POSITIVE FILMS

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Silver Cannes Lions
YOUR CHOICE - GIRLS

Direction

YOUR CHOICE - GIRLS

HBO, O POSITIVE FILMS

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Silver Cannes Lions
UNCONDITIONAL LOVE - GIRLS

Direction

UNCONDITIONAL LOVE - GIRLS

HBO, O POSITIVE FILMS

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Silver Cannes Lions
HAPPILY MARRIED - CURB YOUR ENTHUSIASM

Direction

HAPPILY MARRIED - CURB YOUR ENTHUSIASM

HBO, O POSITIVE FILMS

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Silver Cannes Lions
FAITHFUL - TRUE DETECTIVE

Direction

FAITHFUL - TRUE DETECTIVE

HBO, O POSITIVE FILMS

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Bronze Cannes Lions
MOTHER'S DAY

Commercial Public Services

MOTHER'S DAY

COMCAST, O POSITIVE FILMS

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Shortlisted Cannes Lions
ENOUGH

Cars

ENOUGH

NISSAN, O POSITIVE FILMS

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Shortlisted Cannes Lions
SHRIZ-ABBLE

Publications & Media

SHRIZ-ABBLE

ESPN, O POSITIVE FILMS

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Shortlisted Cannes Lions
PLAY60

Corporate Image

PLAY60

NFL, O POSITIVE FILMS

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WHAT'S HE IN - GAME OF THRONES

Direction

WHAT'S HE IN - GAME OF THRONES

HBO, O POSITIVE FILMS

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APPRECIATION - TRUE BLOOD

Direction

APPRECIATION - TRUE BLOOD

HBO, O POSITIVE FILMS

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MOVIE MARATHON

Direction

MOVIE MARATHON

SANTANDER, O POSITIVE FILMS

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NERVE.COM GHOST STORY

Direction

NERVE.COM GHOST STORY

NERVE.COM, O POSITIVE FILMS

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FOOT LOCKER WEEK OF GREATNESS/ALL IS RIGHT

Direction

FOOT LOCKER WEEK OF GREATNESS/ALL IS RIGHT

FOOT LOCKER, O POSITIVE FILMS

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PRODIGAL SON

Direction

PRODIGAL SON

COMCAST, O POSITIVE FILMS

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TEARS

Direction

TEARS

COMCAST, O POSITIVE FILMS

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FOR THE KIDS

Direction

FOR THE KIDS

COMCAST, O POSITIVE FILMS

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PARENTS

Direction

PARENTS

KRAFT, O POSITIVE FILMS

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BLIND DATE

Direction

BLIND DATE

KRAFT, O POSITIVE FILMS

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FISHIN

Direction

FISHIN

MCDONALD'S, O POSITIVE FILMS

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PHOTO ALBUM

Direction

PHOTO ALBUM

ESPN, O POSITIVE FILMS

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