Outdoor > Billboards & Street Posters

RAINCAPE

THJNK, Hamburg / IKEA / 2017

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

EntrySummary

IKEA offers many versatile home decoration ideas. But there is a silent hero among them: FRAKTA, the durable blue bag. No other product is as versatile as FRAKTA. We wanted to celebrate this. And created adverts where we replaced the normal product description with something for which FRAKTA is also used. These, for example: Picnic blanket, Bathtub, Gym bag, Drip protection, Towline, Swing, Hammock, Beach bag, Raincape, Backpack, Shopping basket, Parashute, Cap, Kiddie pool, Hideout, Fish tank, Potato sack, Candy cone, Laundry basket, Saucepan, Carneval costume, Dog bowl, Shoe rack, Hot-air balloon, Sun protection, Flag, Baby carrier, Umbrella, Garden pond, Diaper, Satchel, Sail, Tent, School bread bag, Airbag, Waterbucket, Tarpaulin, Wingsuit. And what do you use FRAKTA for?

More Entries from Retail, e-Commerce, Restaurants & Fast Food Chains in Outdoor

24 items

Grand Prix Cannes Lions
CANNABIS

Media & Publications

CANNABIS

TWITTER, TWITTER

(opens in a new tab)

More Entries from THJNK

24 items

Silver Cannes Lions
MECHANICS

Production Design/Art Direction

MECHANICS

AUDI, THJNK

(opens in a new tab)