It's a universal truth that as we grow up, we lose that sense of childlike wonder for the world around us. Life begins to feel smaller, more confined and at times overbearing; you long for that sense of freedom that once was. Told through the story of a man who is confronted by life's obligations, we see flashes of his innocent past juxtaposed with his struggles of today, until the pure power of the Wrangler Rubicon 392 enables him to free himself, to escape from the pressures of life and breathe again - to become that kid again. Happy, fearless, wild…roaming free.

Coming off the back of a year predominantly spent confined indoors, we wanted to connect with our audience on a deeper, more visceral level and convey the sense of freedom and adventure that awaits with the new Wrangler Rubicon 392. Our human truth, that as we grow up we begin to feel more confined, more confronted by the things life throws at us, is amplified in our region. Our society, our cultural norms, our familial pressures can at times feel overbearing to the point of feeling caged. In this film we wanted to balance that tension with the feeling of freedom that comes when you put your foot down and roam free in the powerful Wrangler Rubicon 392. We wanted to capture that feeling of breaking free through an invitation to Rewild Yourself.

Within our film there are two layers of storytelling - the first being the emotional experience of our hero protagonist and the second being spectacular car photography. We wanted to intrinsically fuse these two layers together, to create the emotional realism aligned to what the characters were feeling and experiencing at different moments through honest, genuine, almost unrehearsed imagery. We used two distinct camera languages to move the story along its arc in a dynamic way and create a visual difference between the past and present. We wanted to capture that intimate feeling of nostalgia, history and dreaminess juxtaposed with the energy and liberation of unfettered driving, to create a cinematic experience full of emotion.