The birth rate in Switzerland is on the decline. In the USA, Italy and Spain, for instance, it has been observed that nine months after power blackouts, significantly more babies than usual are born.

Of course, with the reliability of Central Swiss Power Stations, this method of boosting the birth rate is not an option. That is why a special service was offered on the Swiss National Holiday: The romantic power blackout to order.

Announced on advertisements, posters, flyers and the website.

Please watch the movie.Central Swiss Power Stations (CKW) are one of the largest electricity suppliers in Switzerland. They are in competition with cheaper suppliers. The idea was to dramatise their biggest advantage: the dependability of the power supply.

Numerous couples applied for the romantic power blackout. 100 names were drawn at random. Their electricity supply was switched off from 5.00pm to 7.00am. Not only that, but a power station employee also brought them each a basket with candles, flowers and aphrodisiacal foods.The romantic power blackout led to several pregnancies.

Newspapers, radio and TV stations reported on it and multiplied the advertising impact.

The result:In spite of cheaper competition, over 80% of customers remain loyal to CKW.

Central Swiss Power Stations have a strong reputation as a dependable power supplier. If there is a power failure, then it only happens when it is specifically ordered. Pointing out its reliability was very important for the company in order to distinguish itself from cheaper suppliers.