Renault has more cars with top marks in the Euro NCAP crash test than any other manufacturer. This is the most objective and relevant ranking there is, and this success is what needs to be communicated to information-oriented internet users in an unusual and entertaining manner.

"Sicher TV” (Safety TV) is the programme from Renault, which focuses on safety. It fuses interviews and reports with presented and interactive elements to create a new format somewhere between TV and the internet. A presenter interacts with the user and presents contributions that deal with key road safety facts.