Audi eKurzinfo was released worldwide (except the US and China) in August 2013 and is available in seven different languages (German, English, Frensh, Italian, Spanish, Portuguese and Japanese) for the Audi A1, Audi A3 and Audi Q3. More languages and models will follow soon. The app supports iOS and Android devices.

Audi is the first car manufacturer to use this type of information transfer to explain the functions of its vehicles to its customers in a fast, easy and intuitive way. In this way, Audi customers get to know their vehicle better and can live "Vorsprung durch Technik" digitally. Also over 50.000 downloads in the first 6 month after the release indicate the apps’s success.

A multitude of functions and operating concepts are used in modern automobiles. It has become a decisive factor for customer satisfaction to successfully inform customers about these functions. Should you turn or pull the switch? Different warning lamps, what should you do? Where to fill up the engine oil? The Audi eKurzinfo app offers quick and easy assistance in these types of situations.

Audi eKurzinfo replaces the concept of flicking through a printed Owner's Manual searching for information with the option to search visually on the vehicle itself. Based on augmented reality, Audi customers can discover the many features that their vehicle offers in a new dimension: Audi eKurzinfo scans unknown buttons or levers anywhere in the vehicle using the integrated camera. If an object is recognised, corresponding operating instructions are shown on the display if desired. Warning lamps and driver messages are also recognised - 300 items in total.