We used different channels and touchpoints to further develop the campaign idea and reach the target audience. Such as tailor-made social media content, radio, in store promotion, classic print and content for potential future employees.

McDonald's is growing fast, also in Switzerland. That's why they are in continous need of new employees along the full career range.

Our Brief & Objective was to find and recruit new employess for McDonald's Switzerland.

Nearly 100% of McDonald's employee were guests first. And they were served their products with looking at the product's frontside. To activate & recruit these people for a job at McDonald's we switched their perspectives. By flipping iconic products and show their backside – the side they would be seeing, if they'll work at McDonald's. That also lead to our clear and eye-twinklish call to action: Switch Sides. Subline/URL: jobs.mcdonald's.ch

Nearly 100% of McDonald's employee were guests and/or fans of McDonald's first. Our strategy was to target all the McDonald's followers on Instagram directly with our CTA:Switch Sides. Subline/URL: jobs.mcdonald's.ch

We launched our campaign on Social Media (Instagram) on 23rd of June in 2023 and it is still live.

Next to social we aired Posters in the Region of Zürich, Switzerland for the whole month of august.

The website traffic on the subpage for open positions raised by 10.4%.

The average CTR of our post was 16.7% higher than other posts.

With social posts, the campaign reached 178'344 unique users.

The CPC (Cost-Per-Link-Click) was 85% better than in comparable campaigns for Gen Z.