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THE HOUSE KEEPER IN YOUR BRAIN

HAVAS TAIWAN / TENCENT / 2019

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Overview

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Overview

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Every year we see exciting breakthroughs in science, however most people, especially the youth cannot understand.

Tencent collaborated with Science and produced a serial of short films introducing the science breakthroughs in interesting stories, and launch them in cinema during winter vacation to the youth. We try to promote science education in the way of entertainment, and the films are becoming the official digital education content in schools.

Cultural/Context information for the jury

Scientists make exciting breakthroughs that help push the world improve.

But youth feel irrelevant to science.

The collaboration of Tencent and Science, the top science magazine, is to make science breakthroughs relate and interesting, and in the end to help the youth understand and feel related to science.

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We select the most interested topics from the watchlist Tencent collaborated with Science magazine and produce short films base on the topics. We have “A trick to manipulate memory” to explain the breakthrough in memory manipulation, and “Who is our oldest ancestor” to talk about the new findings about homo sapiens.

These interesting short films help students understand these breakthroughs in science and arouse their interests in science

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