Social and Influencer > Websites & Microsites
THE STUNTMAN
GRUPO W, Saltillo / UNILEVER / 2007
Awards:
Shortlisted Cannes Lions
Overview
Credits
Overview
CampaignDescription
The problem was placing the Rexona deodorant in the male target of Mexico and Latin America.The target are 18 to 25 year old men who like to have an active life and feel secure of having a good image.
Here, the user can live the experience or beat the character without inflicting any harm.We looked to have the user’s attention away from the addictive mechanic of throwing the stuntman. The viral achieved more than 480,000 visits in 3 months.
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