In the ad we tell the simple human story of Manuel, a man out of his luck that used to buy a ticket every single year at his local bar but didn’t buy the winning ticket this time. He goes to congratulate his friends and finds out that his friend Antonio has saved him a winning ticket.

The Spanish Christmas lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. Our National Lottery brand has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if they win, they all win together.