Outdoor > Billboards & Street Posters
ANOMALY, Amsterdam / DIESEL / 2017
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Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. Make Love, Not Walls” is a message of defiant hope and positivity in the midst of a dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.
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