The online travel vendor, Expedia.de, wanted to take a new communicative route, ... ideally without investing money.

We suggested a guerrillia campaign, live during the morning weather "in" the weather panorama channel on BR, 3 Sat, SF and ORF.

2 million connections for free, 28,7% more clicks, 9,34% more bookings - Without spending any money for advertising.

For this, self-made textile banners with Expedia offers and messages were held up during the live broadcast, precisely those locations where fixed cameras are installed. The result: free tv advertising.

The weather panorama channel was the perfect environment for a travel vendor since the audience are already interested in travel.