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WELCOME HOME

TBWA\Media Arts Lab, Los Angeles / APPLE / 2018

Awards:

Gold Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

When a frazzled FKA twigs arrives to her tiny NY apartment after a rough day, she asks Siri for music. As HomePod fills the room with smooth immersive sound, the whole house comes alive and becomes her dance partner, transforming her mental and emotional space.

EntrySummary

In 2018, Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music.

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