Social and Influencer > Other Interactive Digital Media
CP+B, Boulder / BURGER KING / 2009
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We have too many Facebook friends. Too many childhood buddies and random co-workers, and we never want to delete any of them. Whopper Sacrifice gave people an excuse to clean their friend list. All you had to do was answer this question: What do you love more, your friends or the Whopper?Only four days after launch, tens of thousands of people had been sacrificed and the number was quickly growing. The faster the sacrifice spread, the more it proved that people love their favorite burger, the Whopper, more than their friends.
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