The driving experience of an Audi quattro is so precise and sharp, it can be compared

to carving on skis. But as quattro is not limited to snow – why should carving on skis be?

Together with legendary skier Candide Thovex the limits of skiing were pushed further

than snow. Specially-designed skis were produced and we went to 30 locations in 10 countries. Because as everyone knows: all conditions are perfect conditions.

Audi's aim was to stage their quattro technology in a completely new and fascinating way.

And live up to the global claim "All conditions are perfect conditions". With legendary films

and pieces of communication, the bar was set high. So they collaborated with freestyle ski

legend Candide Thovex. Developed skis that work on every surface. And went around the

world: 14 months, 30 locations, 10 countries. All this was put into a film and spread on social media.

Shortly after "Ski the World" went live, it reached millions of clicks. Until today

it has been viewed over 60 million times on Facebook alone. It reached over 115.000 comments, was shared more than 838.000 times and achieved more than 700.000 likes. On YouTube it reached 2,9 million views, over 2.500 comments and almost 140 million impressions on Twitter. And the best thing about it: All interactions were organic. Instagram views reached over 420.000 and the film lead to a lively discussion about the film, the brand and the star. Almost 50 Audi markets world wide used the film and made it truly global. Hence, a global campaign for local markets was created.