Cannes Lions

TNTT

FRED & FARID PARIS, Paris / AUDI / 2015

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Overview

Description

“Design Sport Car” by excellence, the new Audi TT achieves a perfect balance amongst design, technology and sportsmanship in order to provide a maximum pleasure and remarkable sensations of driving. The tagline of the campaign: “You Dare or You Don’t”, resonates as a touch of provocative invitation, to discover a unique, iconic and ultimate model in the automobile world.

The iconic model is plunged into the heart of an action scene movie, which becomes an unidentified object where the revelation is the heart of all the attentions…

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