Cannes Lions

CAR TYRES

WIRZ WERBUNG/BBDO, Zurich / PNEU EGGER / 2004

Film
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Description

An elderly lady in a sunlit room happily packs for her spring holiday, when a piece of her ugly but comfortable underwear catches her attention. She grabs some scissors and spontaneously cuts it to a G-string. Voice over: Ready for spring? Then it’s time for summer tires. Now at...

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