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Car Curling

VOSKHOD, Ekaterinburg / SM POLIS INSURANCE / 2017

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Case Film

Overview

Entries

Credits

Overview

Background

Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package.

Execution

Smpolis Insurance presents: A first ever Car Curling Tournament.

A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.

The one who puts the car closer to the center wins.

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