SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”.

When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving.

The first results came just in a couple of days. We were getting less and less calls from the drivers.

The story was featured in media. After more than 70 publications the other radio stations changed their mind and joined the action to protect their listeners. They annouced their decision not only on air, but also in social media and on their web sites. People are now stopping to make a call to the show.