Eurobest
VOSKHOD, Ekaterinburg / SM POLIS INSURANCE / 2017
Awards:
Overview
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Background
Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package.
Execution
Smpolis Insurance presents: A first ever Car Curling Tournament.
A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.
The one who puts the car closer to the center wins.
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