June 2023

Cannes Lions Creative Effectiveness Winners & Shortlists

The Creative Effectiveness Lions celebrate the measurable impact of creative work.

Download Shortlist PDFDownload Shortlist PDF(opens in a new tab)Download Winners PDFDownload Winners PDF(opens in a new tab)

Devika Bulchandani, 2023 Jury President

Global CEO, Ogilvy, Global

Selected filters:

2023
Clear all
Grand Prix Cannes Lions
SHAH RUKH KHAN-MY-AD

Market Disruption

SHAH RUKH KHAN-MY-AD

MONDELEZ INTERNATIONAL, OGILVY

(opens in a new tab)
Gold Cannes Lions
HEINZ DRAW KETCHUP

Food & Drink

HEINZ DRAW KETCHUP

KRAFT HEINZ, RETHINK

(opens in a new tab)
Gold Cannes Lions
THE FOAMY HAIRCUT

Single Market

THE FOAMY HAIRCUT

BRAHMA, AFRICA CREATIVE DDB

(opens in a new tab)
Gold Cannes Lions
INVALUABLE FOOD

Breakthrough on a Budget

INVALUABLE FOOD

MADRID FUSION, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
HACK MARKET

Consumer Goods

HACK MARKET

BACK MARKET, MARCEL

(opens in a new tab)
Silver Cannes Lions
SHAH RUKH KHAN-MY-AD

Single Market

SHAH RUKH KHAN-MY-AD

MONDELEZ INTERNATIONAL, OGILVY

(opens in a new tab)
Silver Cannes Lions
#FLUTWEIN - OUR WORST VINTAGE

Creative Effectiveness for Good

#FLUTWEIN - OUR WORST VINTAGE

FLUTWEIN, SEVEN.ONE ADFACTORY

(opens in a new tab)
Silver Cannes Lions
LU FROM MAGALU

Sustained Success

LU FROM MAGALU

MAGAZINE LUIZA, OGILVY

(opens in a new tab)
Silver Cannes Lions
HOME OF THOUGHTFUL GIFTING

Sustained Success

HOME OF THOUGHTFUL GIFTING

JOHN LEWIS & PARTNERS, adam&eveDDB

(opens in a new tab)
Bronze Cannes Lions
APOLOGIZE THE RAINBOW

Food & Drink

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Bronze Cannes Lions
INVALUABLE FOOD

Travel / Leisure

INVALUABLE FOOD

MADRID FUSION, LEO BURNETT

(opens in a new tab)
Bronze Cannes Lions
REAL TONE

Single Market

REAL TONE

GOOGLE, GUT

(opens in a new tab)
Bronze Cannes Lions
PLASTIC FISHING TOURNAMENT

Global Market

PLASTIC FISHING TOURNAMENT

AB INBEV, WE BELIEVERS

(opens in a new tab)
Bronze Cannes Lions
SALLA 2032

Creative Effectiveness for Good

SALLA 2032

HOUSE OF LAPLAND, AFRICA CREATIVE DDB

(opens in a new tab)
Bronze Cannes Lions
BACKUP UKRAINE

Real-time Response

BACKUP UKRAINE

UNESCO X POLYCAM, VIRTUE WORLDWIDE

(opens in a new tab)
Bronze Cannes Lions
DATA TIENDA

Challenger Brand

DATA TIENDA

GAHR WECAPITAL, DDB MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
SHAH RUKH KHAN-MY-AD

Food & Drink

SHAH RUKH KHAN-MY-AD

MONDELEZ INTERNATIONAL, OGILVY

(opens in a new tab)
Shortlisted Cannes Lions
REVERSE SELFIE

Consumer Goods

REVERSE SELFIE

DOVE , OGILVY

(opens in a new tab)
Shortlisted Cannes Lions
LU FROM MAGALU

Retail

LU FROM MAGALU

MAGAZINE LUIZA, OGILVY

(opens in a new tab)
Shortlisted Cannes Lions
SALLA 2032

Travel / Leisure

SALLA 2032

HOUSE OF LAPLAND, AFRICA CREATIVE DDB

(opens in a new tab)
Shortlisted Cannes Lions
BACKUP UKRAINE

Not-for-profit / Charity / Government

BACKUP UKRAINE

UNESCO X POLYCAM, VIRTUE WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
BACK TO SCHOOL ESSENTIALS

Not-for-profit / Charity / Government

BACK TO SCHOOL ESSENTIALS

SANDY HOOK PROMISE, BBDO NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
BACKUP UKRAINE

Single Market

BACKUP UKRAINE

UNESCO X POLYCAM, VIRTUE WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
THE EMANCIPATION LOAN

Single Market

THE EMANCIPATION LOAN

MIBANCO, CIRCUS GREY

(opens in a new tab)