Creative Effectiveness > Brand Challenges & Opportunities

DATA TIENDA

DDB MEXICO, Mexico City / GAHR WECAPITAL / 2023

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Video
Image

Overview

Credits

Overview

Summary of the work

Millions of low-income women in Mexico are unable to become entrepreneurs because they do not have access to bank credit. According to the Comisión Nacional Bancaria y de Valores (National Banking and Securities Commission), 83% of them don’t have a “credit history” so their loan applications are rejected.

Paradoxically, they are women who have received loans from neighborhood stores all their lives, so, they have a long credit history.

Datatienda.mx collects this information from the neighborhood businesses and uses it to create a credit history that secures them with the banks and allows them to obtain microcredits, financial inclusion, and economic autonomy.

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