Utilities

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

Augmented Mobile Experience

THE NEVER-ENDING FOREST APP

FABER CASTELL, DAVID THE AGENCY

Data / Insight

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

Apps as Part of a Campaign

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

Apps as a Product / Service

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

Real-time Response

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

Social Business

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

Cross-device Campaign

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

Activation by Location

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

Activation by Proximity

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

Connected Devices

SPECTACLES

SNAP, INC., SNAP

Connected Devices

RIMOWA ELECTRONIC TAG

RIMOWA , PHILIPP UND KEUNTJE

Connected Devices

FLEETLIGHTS

DIRECT LINE, SAATCHI & SAATCHI

Data / Insight

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

Websites as a Product / Service

BOTBOT

REPLY.AI, R/GA SAN FRANCISCO

Utilities

THE MAGIC WALLPAPER

CASTORAMA, TBWA\PARIS

Apps as a Product / Service

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

Corporate / Commercial

MADE IN A MINUTE

LOWE'S, BBDO NEW YORK

App Games

QUEST TO LEGOLAND

LEGO, VML

In-game Marketing

SERENA WILLIAMS | MATCH POINT | GATORADE

GATORADE, TBWA\CHIAT\DAY

Content for User Engagement

LIKE MY ADDICTION

ADDICT AIDE, BETC

Real-time Response

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

Real-time Response

KISS THE KREMLIN

SSEX BBOX, DM9DDB

Household: Cleaning Products

KETCHUP

PROCTER & GAMBLE, SAATCHI & SAATCHI

Household: Cleaning Products

MAYO

PROCTER & GAMBLE, SAATCHI & SAATCHI

Household: Cleaning Products

SOY SAUCE

PROCTER & GAMBLE, SAATCHI & SAATCHI

BEACH

CLUB 18-30, SAATCHI & SAATCHI

POOL

CLUB 18-30, SAATCHI & SAATCHI

BAR

CLUB 18-30, SAATCHI & SAATCHI

Creative Effectiveness

IT'S A TIDE AD

PROCTER & GAMBLE , SAATCHI & SAATCHI

Food & Drink

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

Creative Innovation (including Business Solutions in Association with a Brand or Creative Campaign)

PENNY THE PIRATE

LUXOTTICA, SAATCHI & SAATCHI

Sweet Foods & Snacks

REPLACEMENT

GENERAL MILLS, SAATCHI & SAATCHI

Creative Innovation

LANDCRUISER EMERGENCY NETWORK

TOYOTA, SAATCHI & SAATCHI

Fast Moving Consumer Goods

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

Alcoholic Drinks

COLLAR CLIPS

MILLER BRANDS, SAATCHI & SAATCHI

Alcoholic Drinks

PINKY RESTRAINT

MILLER BRANDS, SAATCHI & SAATCHI

Alcoholic Drinks

DECROSSIFIER

MILLER BRANDS, SAATCHI & SAATCHI

Non-Alcoholic Drinks

LAST GIRL ON THE DANCEFLOOR

COCA-COLA, SAATCHI & SAATCHI

Alcoholic Drinks

CASINO

42BELOW, SAATCHI & SAATCHI

Alcoholic Drinks

DO IT YOURSELF

42BELOW, SAATCHI & SAATCHI

Alcoholic Drinks

BAREBACK MOUNTAIN

42BELOW, SAATCHI & SAATCHI

Alcoholic Drinks

OFFICE PARTY BLACKOUT

42BELOW, SAATCHI & SAATCHI

Alcoholic Drinks

GOVERNMENT EAVESDROPPING

42BELOW, SAATCHI & SAATCHI

Alcoholic Drinks

TRANSVESTITE

42BELOW, SAATCHI & SAATCHI

Best use of Newspapers

A1 MMS

SAATCHI & SAATCHI, SAATCHI & SAATCHI

Cars & Automotive Products & Services

LANDCRUISER EMERGENCY NETWORK

TOYOTA, SAATCHI & SAATCHI