Mobile > Social

LIKE MY ADDICTION

BETC, Paris / ADDICT AIDE / 2017

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

More Entries from Content for User Engagement in Mobile

24 items

Grand Prix Cannes Lions
THE FAMILY WAY

Utilities

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

(opens in a new tab)
Gold Cannes Lions
THE NEVER-ENDING FOREST APP

Augmented Mobile Experience

THE NEVER-ENDING FOREST APP

FABER CASTELL, DAVID THE AGENCY

(opens in a new tab)
Gold Cannes Lions
CHAT YOURSELF

Data / Insight

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

(opens in a new tab)
Gold Cannes Lions
OFFICIAL GORILLAZ APP

Apps as Part of a Campaign

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

(opens in a new tab)
Gold Cannes Lions
THE FAMILY WAY

Apps as a Product / Service

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Real-time Response

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Social Business

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
GOOGLE HOME OF THE WHOPPER

Cross-device Campaign

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
OFFICIAL GORILLAZ APP

Activation by Location

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

(opens in a new tab)
Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Activation by Proximity

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
SPECTACLES

Connected Devices

SPECTACLES

SNAP, INC., SNAP

(opens in a new tab)
Silver Cannes Lions
RIMOWA ELECTRONIC TAG

Connected Devices

RIMOWA ELECTRONIC TAG

RIMOWA , PHILIPP UND KEUNTJE

(opens in a new tab)
Silver Cannes Lions
FLEETLIGHTS

Connected Devices

FLEETLIGHTS

DIRECT LINE, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
THE FAMILY WAY

Data / Insight

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

(opens in a new tab)
Silver Cannes Lions
BOTBOT

Websites as a Product / Service

BOTBOT

REPLY.AI, R/GA SAN FRANCISCO

(opens in a new tab)
Silver Cannes Lions
THE MAGIC WALLPAPER

Utilities

THE MAGIC WALLPAPER

CASTORAMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
CHAT YOURSELF

Apps as a Product / Service

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

(opens in a new tab)
Silver Cannes Lions
MADE IN A MINUTE

Corporate / Commercial

MADE IN A MINUTE

LOWE'S, BBDO NEW YORK

(opens in a new tab)
Silver Cannes Lions
QUEST TO LEGOLAND

App Games

QUEST TO LEGOLAND

LEGO, VML

(opens in a new tab)
Silver Cannes Lions
SERENA WILLIAMS | MATCH POINT | GATORADE

In-game Marketing

SERENA WILLIAMS | MATCH POINT | GATORADE

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
LIKE MY ADDICTION

Content for User Engagement

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Real-time Response

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
KISS THE KREMLIN

Real-time Response

KISS THE KREMLIN

SSEX BBOX, DM9DDB

(opens in a new tab)

More Entries from BETC

24 items

Grand Prix Cannes Lions
CROCODILE INSIDE

Retail

CROCODILE INSIDE

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
SATOCHI & MONA

Drinks (Alcoholic & Non-Alcoholic)

SATOCHI & MONA

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
ANDREAS & GUILLAUME

Drinks (Alcoholic & Non-Alcoholic)

ANDREAS & GUILLAUME

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
LISETTE & AMBRE

Drinks (Alcoholic & Non-Alcoholic)

LISETTE & AMBRE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FRANÇOIS & GUSTAVE

Drinks (Alcoholic & Non-Alcoholic)

FRANÇOIS & GUSTAVE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FREDERIC & ENZO

Drinks (Alcoholic & Non-Alcoholic)

FREDERIC & ENZO

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
AIMEN

Data Storytelling

AIMEN

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
BUCKET HAT

Retail

BUCKET HAT

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
PINK POLO

Retail

PINK POLO

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
SOCKS AND SANDALS

Retail

SOCKS AND SANDALS

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Promotional Item Design

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

(opens in a new tab)
Gold Cannes Lions
PAPA

Media / Entertainment

PAPA

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Community Building / Management

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Innovative Use of Social or Community

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Silver Cannes Lions
BABY AND ME

Non-Alcoholic Drinks

BABY AND ME

EVIAN, BETC

(opens in a new tab)
Silver Cannes Lions
TIMELESS

Production Design / Art Direction

TIMELESS

LACOSTE, BETC

(opens in a new tab)