Brand Experience and Activation > Sectors

LIKE MY ADDICTION

BETC, Paris / ADDICT AIDE / 2017

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

More Entries from Charities & Non-profit in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
BOOST YOUR VOICE

Corporate Social Responsibility

BOOST YOUR VOICE

BOOST MOBILE, 180LA

(opens in a new tab)
Gold Cannes Lions
BRADSHAW STAIN

Fast Moving Consumer Goods

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
HANDLE WITH CARE

Fast Moving Consumer Goods

HANDLE WITH CARE

PROCTER & GAMBLE, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
BRADSHAW STAIN

Use of Broadcast

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
LIBÉ DES RÉFUGIÉS

Use of Print or Outdoor

LIBÉ DES RÉFUGIÉS

LIBERATION, FRED & FARID PARIS

(opens in a new tab)
Gold Cannes Lions
PAYPHONE BANK

Use of Technology

PAYPHONE BANK

TIGO-UNE, GREY COLOMBIA

(opens in a new tab)
Gold Cannes Lions
GIVE THE RAINBOW

Live Shows / Concerts / Festivals

GIVE THE RAINBOW

MARS, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
BRADSHAW STAIN

Live Shows / Concerts / Festivals

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
MEET GRAHAM

Exhibitions / Installations

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Exhibitions / Installations

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
CHEETOS MUSEUM

Co-Creation & User Generated Content

CHEETOS MUSEUM

CHEETOS, GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Gold Cannes Lions
HANDLE WITH CARE

Launch / Re-launch

HANDLE WITH CARE

PROCTER & GAMBLE, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE REFUGEE NATION

Low Budget / High Impact Campaign

THE REFUGEE NATION

AMNESTY INTERNATIONAL, OGILVY NEW YORK

(opens in a new tab)
Silver Cannes Lions
GIVE THE RAINBOW

Food & Drinks

GIVE THE RAINBOW

MARS, ADAM&EVEDDB

(opens in a new tab)
Silver Cannes Lions
COFFEE IS NOT A DRUG

Food & Drinks

COFFEE IS NOT A DRUG

CHERNYI (BLACK) COOPERATIVE, POSSIBLE MOSCOW

(opens in a new tab)
Silver Cannes Lions
FOOT TYPE TEST AD

Durable Consumer Goods

FOOT TYPE TEST AD

ASICS, NEOGAMA

(opens in a new tab)
Silver Cannes Lions
VOLVO SURVIVOR SALES AGENTS

Cars & Automotive Products & Services

VOLVO SURVIVOR SALES AGENTS

VOLVO, WE BELIEVERS

(opens in a new tab)
Silver Cannes Lions
CINEMA TO GO

Travel, Transport & Leisure

CINEMA TO GO

AIR FRANCE, BETC

(opens in a new tab)
Silver Cannes Lions
SPANISH LESSONS

Media & Publications

SPANISH LESSONS

NETFLIX, ALMA DDB

(opens in a new tab)
Silver Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Silver Cannes Lions
NOSFERATU

B2B Products & Services

NOSFERATU

GETTY IMAGES, ALMAPBBDO

(opens in a new tab)

More Entries from BETC

24 items

Grand Prix Cannes Lions
CROCODILE INSIDE

Retail

CROCODILE INSIDE

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
SATOCHI & MONA

Drinks (Alcoholic & Non-Alcoholic)

SATOCHI & MONA

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
ANDREAS & GUILLAUME

Drinks (Alcoholic & Non-Alcoholic)

ANDREAS & GUILLAUME

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
LISETTE & AMBRE

Drinks (Alcoholic & Non-Alcoholic)

LISETTE & AMBRE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FRANÇOIS & GUSTAVE

Drinks (Alcoholic & Non-Alcoholic)

FRANÇOIS & GUSTAVE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FREDERIC & ENZO

Drinks (Alcoholic & Non-Alcoholic)

FREDERIC & ENZO

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
AIMEN

Data Storytelling

AIMEN

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
BUCKET HAT

Retail

BUCKET HAT

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
PINK POLO

Retail

PINK POLO

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
SOCKS AND SANDALS

Retail

SOCKS AND SANDALS

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Promotional Item Design

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

(opens in a new tab)
Gold Cannes Lions
PAPA

Media / Entertainment

PAPA

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Community Building / Management

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Innovative Use of Social or Community

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Silver Cannes Lions
BABY AND ME

Non-Alcoholic Drinks

BABY AND ME

EVIAN, BETC

(opens in a new tab)
Silver Cannes Lions
TIMELESS

Production Design / Art Direction

TIMELESS

LACOSTE, BETC

(opens in a new tab)