Brand Experience and Activation > Digital & Social

LIKE MY ADDICTION

BETC, Paris / ADDICT AIDE / 2017

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

More Entries from Use of Social Platforms in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
BOOST YOUR VOICE

Corporate Social Responsibility

BOOST YOUR VOICE

BOOST MOBILE, 180LA

(opens in a new tab)
Gold Cannes Lions
BRADSHAW STAIN

Fast Moving Consumer Goods

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
HANDLE WITH CARE

Fast Moving Consumer Goods

HANDLE WITH CARE

PROCTER & GAMBLE, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
BRADSHAW STAIN

Use of Broadcast

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
LIBÉ DES RÉFUGIÉS

Use of Print or Outdoor

LIBÉ DES RÉFUGIÉS

LIBERATION, FRED & FARID PARIS

(opens in a new tab)
Gold Cannes Lions
PAYPHONE BANK

Use of Technology

PAYPHONE BANK

TIGO-UNE, GREY COLOMBIA

(opens in a new tab)
Gold Cannes Lions
GIVE THE RAINBOW

Live Shows / Concerts / Festivals

GIVE THE RAINBOW

MARS, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
BRADSHAW STAIN

Live Shows / Concerts / Festivals

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
MEET GRAHAM

Exhibitions / Installations

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Exhibitions / Installations

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
CHEETOS MUSEUM

Co-Creation & User Generated Content

CHEETOS MUSEUM

CHEETOS, GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Gold Cannes Lions
HANDLE WITH CARE

Launch / Re-launch

HANDLE WITH CARE

PROCTER & GAMBLE, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE REFUGEE NATION

Low Budget / High Impact Campaign

THE REFUGEE NATION

AMNESTY INTERNATIONAL, OGILVY NEW YORK

(opens in a new tab)
Silver Cannes Lions
GIVE THE RAINBOW

Food & Drinks

GIVE THE RAINBOW

MARS, ADAM&EVEDDB

(opens in a new tab)
Silver Cannes Lions
COFFEE IS NOT A DRUG

Food & Drinks

COFFEE IS NOT A DRUG

CHERNYI (BLACK) COOPERATIVE, POSSIBLE MOSCOW

(opens in a new tab)
Silver Cannes Lions
FOOT TYPE TEST AD

Durable Consumer Goods

FOOT TYPE TEST AD

ASICS, NEOGAMA

(opens in a new tab)
Silver Cannes Lions
VOLVO SURVIVOR SALES AGENTS

Cars & Automotive Products & Services

VOLVO SURVIVOR SALES AGENTS

VOLVO, WE BELIEVERS

(opens in a new tab)
Silver Cannes Lions
CINEMA TO GO

Travel, Transport & Leisure

CINEMA TO GO

AIR FRANCE, BETC

(opens in a new tab)
Silver Cannes Lions
SPANISH LESSONS

Media & Publications

SPANISH LESSONS

NETFLIX, ALMA DDB

(opens in a new tab)
Silver Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Silver Cannes Lions
NOSFERATU

B2B Products & Services

NOSFERATU

GETTY IMAGES, ALMAPBBDO

(opens in a new tab)

More Entries from BETC

24 items

Grand Prix Cannes Lions
CROCODILE INSIDE

Retail

CROCODILE INSIDE

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
SATOCHI & MONA

Drinks (Alcoholic & Non-Alcoholic)

SATOCHI & MONA

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
ANDREAS & GUILLAUME

Drinks (Alcoholic & Non-Alcoholic)

ANDREAS & GUILLAUME

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
LISETTE & AMBRE

Drinks (Alcoholic & Non-Alcoholic)

LISETTE & AMBRE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FRANÇOIS & GUSTAVE

Drinks (Alcoholic & Non-Alcoholic)

FRANÇOIS & GUSTAVE

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
FREDERIC & ENZO

Drinks (Alcoholic & Non-Alcoholic)

FREDERIC & ENZO

EVIAN, BETC

(opens in a new tab)
Gold Cannes Lions
AIMEN

Data Storytelling

AIMEN

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
BUCKET HAT

Retail

BUCKET HAT

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
PINK POLO

Retail

PINK POLO

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
SOCKS AND SANDALS

Retail

SOCKS AND SANDALS

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Promotional Item Design

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

(opens in a new tab)
Gold Cannes Lions
PAPA

Media / Entertainment

PAPA

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Community Building / Management

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

(opens in a new tab)
Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Innovative Use of Social or Community

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Silver Cannes Lions
BABY AND ME

Non-Alcoholic Drinks

BABY AND ME

EVIAN, BETC

(opens in a new tab)
Silver Cannes Lions
TIMELESS

Production Design / Art Direction

TIMELESS

LACOSTE, BETC

(opens in a new tab)