Lacoste is a classic chic premium brand which was democratized in spite of itself in the 90's. A move that the brand accepted and is proud today to embrace all cultures.

To reinforce a positioning that is relevant to its target audience, the Crocodile wishes to move towards inclusion, the collective and the celebration of differences.

The “Unexpected Encounters” campaign defines a renewed creative territory that gives life to their new brand mission built around the liberation of movement and the connection between cultures.

On business impact, the sale of pink polo shirts, visible on the campaign, increased by 30% and the flip-flops sold out.

In terms of media impact, the campaign is in the top 20% of campaigns tested by Kantar on engagement, and in the top 10% on attribution.

In terms of commercial impact, the campaign is in the Top 30 that generated the most buying interest, which is even more remarkable for an image campaign.

Moreover, Lacoste is in the Top 20, both in terms of communication and differentiation.

The media results also demonstrate the very good reception of this campaign by the public. With an average organic reach of 314k, and an average view rate of 210k (+56% vs 2021 campaign), each asset was particularly effective.

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