Through an Instagram profile created specifically, followers were introduced to Louise Delage during 6 weeks: a 25-year-old Parisian, who seems to enjoy life to the fullest. From an after work between colleagues, to holidays in Brittany, Saint Tropez, or Berlin, each her 150 photos shows the presence of alcohol in a more or less discreet way.

An implementation cantered on Instagram and in particular the profile of Louise https://www.instagram.com/louise.delage/

150 photos posted in 2 months.

The reveal video was multiposted on Instagram, Youtube and Facebook, in French and English. Diffusion of the video reveal in more than 150 countries.

Media Investment: 0€

Earned media: 9 800 000€

Impressions: 1 billion

Traffic on addictaide.fr: Multiplied by 5

Number of articles France: 122 International: 191

Instagram Followers: +110 000

Likes Instagram: +150 000