It’ s 2009 in Paris, in the apartment of a woman named Laurence.

Equipped with Polaroid cameras, guests were invited to examine her apartment thoroughly and photograph any relevant evidence in order to discover Laurence's secret. Signs of a struggle, a suspicious red stain on the carpet, coffee beans in her handbag.... What happened here?

During a month, over 7000 people played in a reconstruction of Laurence’s apartment, following clues, in real life and online.

Not one of them was able to reveal Laurence’s secret.

Laurence is not a murderess, a KGB agent or a vampire. Laurence is not a fictional character. The truth is something quite different, yet just as troubling. In 2009, Laurence Cottet was a wealthy woman who had a good career with a senior position in a large French company.

But Laurence was also an alcoholic.

2 possible ways to « play » Laurence’s Secret, for one month :

1/ An IRL escape game hosted at The Escape Lab, a company specialized in escape games. After 40 min of investigation, Laurence herself came to reveal her secret to the gamers, and explain all the signs they had missed or misinterpreted.

2/ A website to visit Laurence’s apartment virtually, and try to guess Laurence’s secret.

On February 12th, Laurence herself revealed her secret through a video that was sent to all players.

Trafic to the Escape Game was mainly driven through The Escape Lab social networks and influencers that lived the experience and decided to promote it to their followers.

Thanks to a large media coverage, female alcoholism became a social debate.

More than 50K people visited the educational website in 48 heures, and spent over 200 000 minutes in Laurence’s apartment to learn how to help someone close to escape from their addiction.