BETC, Paris / ADDICT AIDE / 2017
It is estimated that in France addictions account for one in five deaths and one out of every two delinquent acts, mainly among young people. It’s easy to miss the alcoholism of someone close.Our proximity prevents us from spotting the early signs of addiction.Addict Aide, an organisation specialised in alcohol addiction,wanted to highlight this difficulty.
An implementation cantered on Instagram and in particular the profile of Louise https://www.instagram.com/louise.delage/ 150 photos posted in 2 months. The reveal video was multi posted on Instagram, Youtube and Facebook, in French and English. Diffusion of the video reveal in more than 150 countries.
YOUNG & RUBICAM PARIS, Paris
2016, SURFRIDER FOUNDATION