The Lil Sugar character was first brought to life with gouache, a mixture of powdered pigment suspended in gum arabic and honey, two forms of sugar. Backgrounds and typography were created digitally.

All typography for the Lil Sugar disguise names was handcrafted to achieve an aesthetic that not only reflects the personality of the main character but also captures the unique attributes of each disguise.

The Lil Sugar logo features lettering with a sugar-crystal coated texture and gum-like elasticity that was deliberately designed to look like a sweet, chewy treat.

As an ode to 1980’s music, art and dance culture, the font Brice was chosen as a nod to the unmistakable style of Darryl “DMC” McDaniels—the iconic voice behind Lil Sugar on the music video.