Indoor tanning is an epidemic. Despite the well-documented links between tanning beds and deadly cancers, one million American young adults tan every day.

Information isn’t the problem; hundreds of major media outlets covered the U.S. Surgeon General’s 2014 Call-to-Action that outlined the dangers of indoor tanning. At the very least, most people accept that UV radiation from tanning beds is harmful, and yet young people continue to tan at alarming rates.

It was evident that traditional approaches weren’t enough. To truly to make a long-lasting, life-changing impact, it was important to make this issue personal and hard-hitting.

Indoor tanning is an epidemic. Despite the well-documented links between tanning beds and deadly cancers, one million American young adults tan every day.

Information isn’t the problem; hundreds of major media outlets covered the U.S. Surgeon General’s 2014 Call-to-Action that outlined the dangers of indoor tanning. At the very least, most people accept that UV radiation from tanning beds is harmful, and yet young people continue to tan at alarming rates.

It was evident that traditional approaches weren’t enough. To truly to make a long-lasting, life-changing impact, it was important to make this issue personal and hard-hitting.