Health and Wellness > A: Consumer Products

QUEUE

ALMAPBBDO, Sao Paulo / BAYER / 2015

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

Synopsis

Bayer is the company that manufactures Aspirina and its stronger version, CafiAspirina. So, why not use a single ad to advertise both products? This is the idea behind the campaign. In this new execution, we show how the same image, in different colors can result in headaches of different intensities depending on who you are. And no matter how painful your headache is, Bayer has the right medicine.

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