Health and Wellness > B: Education & Services
LEO BURNETT FRANCE, Paris / ASSOCIATION NOEMI / 2015
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CampaignDescription
The Noemi association helps people with multiple disabilities.
For the International Day of Persons with Disabilities on December 3rd, we invited children and
parents to play an educational game.
During this experiment, we asked children and parents to imitate faces projected on a giant screen.
Everyone participated with enthusiasm, until a girl with multiple disabilities appeared and made a
funny face.
Only the children imitated her. The adults all seemed too embarrassed.
A film was made.
Thanks to this campaign, the Noemi Association makes us question the way we view people with
multiple disabilities.
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