Health and Wellness > B: Education & Services

THE EYES OF A CHILD

LEO BURNETT FRANCE, Paris / ASSOCIATION NOEMI / 2015

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefWithProjectedOutcomes

There are no restrictions in France concerning this subject.

CampaignDescription

The Noemi association helps people with multiple disabilities.

For the International Day of Persons with Disabilities on December 3rd, we invited children and

parents to play an educational game.

During this experiment, we asked children and parents to imitate faces projected on a giant screen.

Everyone participated with enthusiasm, until a girl with multiple disabilities appeared and made a

funny face.

Only the children imitated her. The adults all seemed too embarrassed.

A film was made.

Thanks to this campaign, the Noemi Association makes us question the way we view people with

multiple disabilities.

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