Film Craft > Film Craft
LEO BURNETT FRANCE, Paris / ATLANTIC GROUP / 2015
Awards:
Overview
Credits
BriefExplanation
Using time-lapse, we filmed the Cube experiment during 37 days. Thanks to continuous and accurate temperature monitoring, this temporary installation managed to give birth to many flowers in an environment hostile to any kind of plant life, in British Columbia where temperatures can be as low as -30° Celsius.
Execution
To show how important heat is for life, we set up an experiment to give birth to life in a hostile environment. We built a cube divided into two sections heated by two electric heaters. In each section: hibernating life forms, and blocks of ice positioned in order to irrigate the growing vegetation as they melt.
The cube was brought to British Columbia, at 2400 meters above sea level in temperatures as low as -30 ° Celsius. In 37 days, thanks to continuous and accurate temperature monitoring, this ephemeral installation gave birth to many flowers in an environment hostile to plant life.
Then, flowers from this experiment were immortalized in a block of resin. Carved on it, the story of their birth as well as the website to invite journalists to discover the film. Thanks to the experiment’s media coverage, internet users can discover the Cube at www.heatislife.com
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