Film Craft > Film Craft
TBWA\MEDIA ARTS LAB, Los Angeles / CONSERVATION INTERNATIONAL / 2015
Awards:
Overview
Credits
BriefExplanation
Ocean is the most powerful force on this plant. He’s what all of the animals of this planet crawled out of. Water comes and goes back to him. On the side, he regulates the weather too. So, He’s definitely got something to say about the future of the humans on this plant.
EntrySummary
We sought to work with globally recognized celebrity talent who could carry our message to the broad general public.
Execution
VO:
SUPER: A CONSERVATION INTERNATIONAL FILM
I am the ocean.
I’m water.
I'm most of this planet.
I shaped it.
Every stream, every cloud and every raindrop…it all comes back – to me.
One way or another every living thing here needs me.
I’m the source. I’m what they crawled out of.
Humans? They’re no different. I don’t owe them a thing.
I give. They take. But I can always take back…
That’s just the way it ‘s always been. It's not their planet anyway
Never was. Never will be.
But humans…they take more than their share.
They poison me. Then they expect me to feed them… Well, it doesn’t work that way.
If humans want to exist in nature. With me... and off of me...
I suggest they listen close…..I’m only going to say this once;
If nature isn't kept healthy humans won't survive.
Simple as that.
Me? I could give a damn, with or without humans.
I’m the ocean.
I covered this entire planet once. And I can always cover it again.
That’s all I have to say...
SUPER: NATURE DOESN’T NEED PEOPLE.
SUPER: PEOPLE NEED NATURE.
TITLE/ LOGO: CONSERVATION INTERNATIONAL
SUPER: NATUREISSPEAKING.ORG
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