Rather than running TV ads online, adding to an already cluttered and intrusive advertising environment, we created a campaign of unique, "contextualized" banner ads that utilized the physical space of the online media environment in a brand new way. "Don't Give Up on Vista" lived in two banners that were coordinated to work with each other, and shows PC's latest attempt at generating support for this new operating system, Windows Vista - a banner-sized light-up sign that, much like his operating system, fails to meet expectations. "Don't Give Up on Vista" is the first execution within the Mac vs. PC "Vista Quotes" online campaign.