Social and Influencer > Websites & Microsites

WHO THE #I%$ IS FERMIN?

GRUPO W, Saltillo / UNILEVER / 2008

Awards:

Silver Cannes Lions
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Overview

CampaignDescription

Website for the deodorant for men Rexona Power, where the user would find brand information.The objective was advertising the deodorant and its most important attribute: the formula of one million active molecules. The predominant target where men from 18 to 25 years with an extremely active life.The site offers 100% interaction with the brand, it is a fun site to visit and learn about the product. The menu is shown in a horizontal way, making it different from the regular menus. Every detail was taken care of to the maximum.

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