Social and Influencer > Other Interactive Digital Media
A BLIND CALL
DUVAL GUILLAUME BRUSSELS, Brussels / BRAILLELIGA / 2008
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CampaignDescription
You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's or Agatha's in your contact list, but you make a blind call, donating the cost of the call to the league for the blind."A Blind Call' was announced via cinema billboards, outdoor posters, beer coasters, guerrilla action, bannering and television commercial. The action was immediately picked up by the media. TV stations offered free advertising space. The action quickly gained interest on blogging and chatting communities.After only one week, thousands of people had already made a blind call.
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