Social and Influencer > Interactive Campaigns
PROJECTOR, Tokyo / UNIQLO / 2008
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Overview
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CampaignDescription
It's a fusion of dance video routines, time signal music and clock utility.It’s a 24/7 presentation of UNIQLO clothing. We named it "UNIQLOCK".
This automatically became a tool to connect UNIQLO and the world's bloggers, as buzz builders. The bloggers were motivated by seeing the website’s world map which visualized the expansion of all of the users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience, from personal desktops to the UNIQLO stores.Results:Over 27000 widgets from 76 countriesOver 68 million views from 209 countries (widgets + website)(To Date: 10th January, 2008)
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