Facebook is a global platform with more than 800m active users around the world. If it were a country, it would rank third in terms of population. Against this backdrop, the creation of personalised branded entertainment using Facebook user information is a sweeping trend in the digital field.

We were asked by Intel to promote its smart new processor and elevate the brand, so we created an interactive movie called The Museum of Me. Users create their own museum exhibits just by connecting to Facebook. By visualising elements such as your Facebook friends, photos and ‘likes’, it reveals who you are as a reflection of your social graph. This visual experience links to the core value of Intel, which connects people through their digital lives and became the metaphor of the processor with built-in graphics and media capabilities.

"A personalised museum which exhibits a user’s Facebook social graph".This simple concept and stunning visual experience led the Museum of Me to become an overnight sensation that spread socially around the world. Over nine-tenths of users accessed the site via a post on their Facebook feed, and we saw that they were drawn to the content from their relationship with their friends.

Results (2 weeks after launch):+540,000 ‘likes’+790,000 shares onto Facebook+130m impressions on Facebook