“TABIO Slide Show” is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese leg wear brand, TABIO. The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this “sock sliding” movie was also used on EC site, which made this action a symbolic expression for TABIO’s web experience. As a result, the EC site which integrated branding and commerce, doubled the increase in sales.