VOLKSWAGEN’s “The Force” broke Super Bowl ad records as the #1 viewed and top-rated auto video in YouTube history worldwide. Before airing on TV, “The Force” had over 13 million views on YouTube, was the most shared Super Bowl commercial and experienced the highest pre-game ad buzz on Twitter, with 2,800 tweets. After airing, VW was the #2 brand in post-game buzz, and “Darth Vader commercial” was the top searched ad and 4th highest Google search term. Three weeks and over 32 million views later, it had over 24,000 comments, 86 posted copies, 73,400 tweets and 2.7 million Facebook shares.